Louis Vuitton presented the Men's Spring Summer 2021 Collection by Virgil Abloh at the docks of Shanghai on Aug 6th, 2020.
From the Maison's ancestral home in Paris, the colorful crew of animated characters have traveled on the collection's shipping containers all the way to the docks of Shanghai.
This is the first offline fashion show of LV since COVID-19. Dozens of artists attended the show. As the global face of the Louis Vuitton brand, Chris Wu was the closing guest for the regular show, wearing a white suit and carrying a 2-meter-tall Louis Vuitton doll, which instantly became the center of attention.
The entire show was streamed live on multiple social media platforms, including Douyin, Weibo and WeChat. According to the data, the view counts on weibo alone exceeded 50 million, and the number of thumb up exceeded 320,000.
IEC is responsible for lighting, sound, video and projection of the show area and after-show party.