Loro Piana has a history of more than six generations and is dedicated to the world's most remote natural places in pursuit of extremely rare fibers, and uses these fiber materials to produce exquisite fabrics and clothing.  Before the documentary, VIPs were invited to visit a well-planned exhibition tunnel that witnessed the magnificent and grim natural environment of Mongolia and Inner Mongolia, where Kashmir is taken from this magnificent natural place.  Contrasting with harsh environments and extreme soft wool, VIPs touched the Kashmir on display and felt the superior softness of Loro Piana.  Celebrities such as international film star Li Bingbing, Hong Kong's famous director Feng Delun, Japanese model Fu Yongai, South Korean red star Han Zhimin, supermodel Ho Sho, Loro Piana Chief Executive Officer Fabio d'Angelantonio, Loro Piana Vice President of the family brand Loro Piana and Luisa Loro Piana and ecologist and Oscar-winning director Luc. Jagai, who attended the premiere of the documentary, attended the documentary's premiere.

Such event IEC is responsible for lighting, audio and video 3 parts.